Second Double Page Spread Analysis

The colour scheme of this double page spread orientates around four main colours, which are; white, black, gold and grey. These four colours have been chosen to represent specific conventions on the two pages. This range of colours covers everything on the both pages of this spread, including all of the pictures, text and background. The white is a very pure, clean colour that forms the basis for most magazine backgrounds, which is why it has been used in this spread. The other three colours featured in this design all stand out when placed upon the white. Black contrasts with the white and is the best colour for text, which is why all the writing on this spread has been given a very dark shade, expect for the information which is meant to grab your attention first. Here the text is white and located within a black box, which makes it seem much bolder and brighter. This effect happens due to white and black being at opposite ends of the spectrum, resulting in a heavy contrast. Gold contrasts with the white and black of the rest of the front cover, breaking up the greyscale colours already present on the pages. Also, gold is usually shown to represent class, royalty and/or sophistication. Which is shown in the outfits the four people are wearing. The grey is just being used on some text and on parts of the photo, its main purpose is to soften out the difference between black and white. It makes the colour scheme of the pages much softer and easier to look at, which makes it much easier for the audience as they read the articles.

The design of this double page spread is spaced out and clean. All the colours on the page a clear, happy and pleasing on the eye. The image is of 'The Black Eyed Peas', but it places more emphasis on the member 'Will.I.Am' as his picture is the only one out of the quadruple that hasn't been faded. This has been done because the article is about him, so the designer wants to draw your attention to him first. The picture is located mostly on the left hand side of the spread, but it overlaps onto the right hand side of the spread. The article is in one big column going down the side of the right hand side of the spread, with the text being dived up by font being made bold and a pull out quote. The pull out quote has been highlighted in black and the font is white, making it contrast and stand out from the background. The main headline, "Will He, Wont He?" is bolder, larger and a different font to the rest of the writing on the page, but it still follows the colour scheme of the page keeping a nice flow on the spread. As I explained in the previous analysis of "NME Magazine" the image is on the the left hand side of the page because of the way our eyes automatically look at the left hand side of the page before anything else. As the focus is on the audience reading the article, the designers are going to place it in the position where you're going to look at first. In doing so, many more people will be compelled to read the article.

The image on this double page spread is showing music in a different way to rock, metal or R&B bands, as it doesn't necessary follow the typical conventions of a traditional music band photo. It is a long shot of the band 'The Black Eyed Peas' standing in a line, looking towards the camera out of the magazine. This is so that the reader can create eye contact with the picture, which makes the image more attracting. The image follows the same colour scheme as the rest of the spread, (black, white and gold), although the whole image hasn't got the same brightness level, as parts have been faded. Due to the fact that the article is focused on the band member 'Will.I.Am', so he has been made to stand out from the remaining three members. This has been done by fading the band members either side of 'Will.I.Am' so that his image is the brightest and therefore stands out the most. Drawing your attention to him first. The pose of the band is unusual as all of the members are posing with their hands, with three of the four holding their left arm and hand into the air at about head height. The two members on the left hand side have their legs closed, so both legs are touching whilst standing up straight. Where as the two members on the right hand side have a stance with their legs open.

The use of words and language on this double page spread follow futuristic and modern conventions, as the design uses fancy and eye-catching font. The headline is a rhetorical question, "Will He, Wont He?", which engrosses the reader, and makes them think about why this play on words has been used. This is coloured in a faded gold and silver tone, which stands out from the white background it's written on. These colours ensure that the headline is noticed on the spread, as well as a conforming to the colour scheme. Finally, a pull out quote from article is being used to break up the column of text. This makes it look like the amount of text is reduced because it isn't all in one big chunk. The audience will then be more inclined to read the article because they wont feel put off by the amount of text they see in front of them. It's an optical illusion that comes in handy when designing an article.

The overall expression of this double page spread is modern, futuristic and different, due to the image being bold and eye catching. As well as following the colour scheme of the spread by using gold, silver, black and white. These colours usually represent regal and posh objects, so this makes the reader feel that the article is of a high standard. Fans of 'The Black Eyed Peas' are being targeted in this double page spread because they are going to be most interested in the article about 'Will.I.Am'. However, many more people may be drawn into reading the spread because it's design is very appealing to the public. The age range this magazine spread is aiming at are teenagers to people in their late twenties. However, 'The Black Eyed Peas' are an established band and been around for a while, making them well known in the music industry. So there will be younger and older people who are fans of the band, and will be interested in reading the spread. Music isn't divided into specific age ranges, it's there for anyone of any age to enjoy. Overall, this double page spread is very positive and inviting to read, reaching out to fans and non-fans of the band. I think that the designers have created a very good final product.