Third Double Page Spread Analysis

The colour scheme of "Kerrang's" double page spread focuses around three main colours which are; black, white and red. On the whole of the double page spread, these are the only three colours that have been used, creating a constant flowing theme. This is because the black & white pictures have been used in the article, so in order to keep to this feel, the surrounding texts, backgrounds and headings have to be the same types of colour. The dark black represents the dark and indie side to the band in the article. (My Chemical Romance), The black also sets a one tone background on which the rest of the aspects are placed upon. The white is being used for text as is stands out most on a black background and it matches the bright patches on the photographs. This is done to keep the theme flowing throughout the design, making reading the article much more appealing to the audience. The red has been selected because there is a contrast between red, white and black, yet they all fit very well together. In this colour scheme the red shows parts of the page that are supposed to grab your attention, such as pull-out quotes, headlines and information boxes. Using a bright and loud colour like red, (on a black background) your eye's can easily jump back to the key information without having to search the page, as they will stand out.

The design of "Kerrang's" double page spread is old fashioned yet contemporary at the same time. All of the features fit together very well, following the same colour scheme creating a flow to the magazine, which is easy on the eye making it much more appealing to read. The largest image is on the left hand side of the page and it is of a singer from the band "My Chemical Romance". Then a series of smaller photos are in sequence along the bottom of the double page spread, which stretches across both pages of the spread. All the photos have relevance to the band "My Chemical Romance". The article is on the left hand side of the spread because this is where our eyes automatically look when opening a magazine, so being located here improves the chances of it being thoroughly read. Also, the article is divided into two columns, with a pug column going down the side of the page that informs the reader of MCR tracks. The headline on the spread is a pull out quote from the text, which is signified by the quotation marks. Such a headline intrigues and pulls the reader into the magazine, making them want to read on. Also, the headline has been written in red and white, which makes them contrast and stand out from the black of the background. This makes it much more eye-catching, increasing the likelihood of the audience noticing it first.

The images on "Kerrang's" double page spread focuses on an old fashioned nostalgic look, which is why they are in black and white. Also, the black and white images conform to the colour scheme of the spread (black, white and red). The main image is a medium shot of the lead singer from the band 'My Chemical Romance' holding a microphone, looking towards the floor. The other images are medium close up action shots of the remaining band members. They attract the audience because it shows an insight into the band's daily routine, and what happens behind the scenes. Most of the band's fans wont get to see into their recording studio, so by advertising that the article contains images that include such features, results in more interest being created.

The pose in the photos are typical of indie rock bands because they are shown posing in action shots from gigs or recording songs. For example, in the middle of singing whilst holding a microphone, playing an instrument, being interviewed and general music orientated conventions. These poses appeal greatly to the audience because they show an insight into the band that some people don't get to see. Although these poses mainly are used to attract and appeal to fans of 'My Chemical Romance', they also appeal to non-fans because they are very good photos that make you want to read the article. The poses represent 'MCR' as a typical rocking indie band.

The use of words and language on "Kerrang Magazine's" double page spread follows simple but effective conventions, just the same as "NME's" double page spread does I analyzed earlier. The headline is a pullout quote from the article itself, "WE'RE BEING THE BEST MCR WE CAN BE". It's coloured red and white so it stands out from the black background it's written upon, ensuring that it is very noticeable when the reader first looks at the spread. Most of the other font on the page is white so that you can read it on a black background. The pull out quote that has been used is a bold statement which grabs the audience's attention. It makes them want to persue this quote further because it it sets a good tone for the article, eventually resulting in them reading the whole of the text. Which is what the designers set out to achieve when creating the spreads. Other text on the page is their to inform the reader, such as "NEWS" at the top left hand side of the spread, and some track listings which go down the right hand side of the spread.

The overall expression of this double page spread classic and old fashioned, due to the black and white imagery and the way the whole spread conforms to three main colours, (black, white and red). It gives an archaic feel to the page, although the modernity of the indie rock band 'My Chemical Romance' contrast with it, giving a twist to the spread. The target audience for this spread range from teenagers up to people into their early thirties. Younger audiences will be more aware of "MCR's" music and style, where as the older audiences will be interested in the nostalgic photographs and the article itself. Overall, this double page spread is perceived to be positive and effective, due to it's portrayal of a modern band in an old fashioned way. I think many people would end up reading the whole article because everything about the spread makes you want to read it.