The media institution that might distribute my product would be a publisher, that deals with newspapers, magazines, comics and potentially books. Seen as my magazine is a print based product, it would need a company that deals with printing onto materials. A company that might distribute my product could be "IPC Media" (http://www.ipcmedia.com), IPC Media produce over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men. This media institution may distribute my product because they they already deal with music magazines and another large variety of magazines. However, this company publish NME Magazine, which is a fully established and leading music magazine. This would make it hard for a company like IPC Media to publish my magazine, as they wouldn't want it to compete with their other big selling magazine. Another company that might publish my media product would be, "Future PLC" (http://www.futureplc.com), who are the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. Future PLC already publish: Classic Rock, Classic Prog, Computer Music, Future Music, Guitarist, Guitar Techniques, Metal Hammer, Rhythm, Total Guitar, Guitar Aficionado, Guitar World, Guitar World Legends and Revolver. Future PLC might distribute my media product because they already deal with a lot of magazines. Which means that they like to have a large portfolio to show other businesses and their dominance within their line of work. Thus resulting in possibly distributing my media product as they may want to add more music magazines to their portfolio. Also, in those list of magazines, there are no punk/rock or punk magazines making mine unique and different to their current magazines. This is the main reason to why Future PLC might distribute my media product.
Monday, 26 April 2010
Third Evaluation Question
What kind of media institution might distribute your product and why?
The media institution that might distribute my product would be a publisher, that deals with newspapers, magazines, comics and potentially books. Seen as my magazine is a print based product, it would need a company that deals with printing onto materials. A company that might distribute my product could be "IPC Media" (http://www.ipcmedia.com), IPC Media produce over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men. This media institution may distribute my product because they they already deal with music magazines and another large variety of magazines. However, this company publish NME Magazine, which is a fully established and leading music magazine. This would make it hard for a company like IPC Media to publish my magazine, as they wouldn't want it to compete with their other big selling magazine. Another company that might publish my media product would be, "Future PLC" (http://www.futureplc.com), who are the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. Future PLC already publish: Classic Rock, Classic Prog, Computer Music, Future Music, Guitarist, Guitar Techniques, Metal Hammer, Rhythm, Total Guitar, Guitar Aficionado, Guitar World, Guitar World Legends and Revolver. Future PLC might distribute my media product because they already deal with a lot of magazines. Which means that they like to have a large portfolio to show other businesses and their dominance within their line of work. Thus resulting in possibly distributing my media product as they may want to add more music magazines to their portfolio. Also, in those list of magazines, there are no punk/rock or punk magazines making mine unique and different to their current magazines. This is the main reason to why Future PLC might distribute my media product.
The media institution that might distribute my product would be a publisher, that deals with newspapers, magazines, comics and potentially books. Seen as my magazine is a print based product, it would need a company that deals with printing onto materials. A company that might distribute my product could be "IPC Media" (http://www.ipcmedia.com), IPC Media produce over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men. This media institution may distribute my product because they they already deal with music magazines and another large variety of magazines. However, this company publish NME Magazine, which is a fully established and leading music magazine. This would make it hard for a company like IPC Media to publish my magazine, as they wouldn't want it to compete with their other big selling magazine. Another company that might publish my media product would be, "Future PLC" (http://www.futureplc.com), who are the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. Future PLC already publish: Classic Rock, Classic Prog, Computer Music, Future Music, Guitarist, Guitar Techniques, Metal Hammer, Rhythm, Total Guitar, Guitar Aficionado, Guitar World, Guitar World Legends and Revolver. Future PLC might distribute my media product because they already deal with a lot of magazines. Which means that they like to have a large portfolio to show other businesses and their dominance within their line of work. Thus resulting in possibly distributing my media product as they may want to add more music magazines to their portfolio. Also, in those list of magazines, there are no punk/rock or punk magazines making mine unique and different to their current magazines. This is the main reason to why Future PLC might distribute my media product.
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